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Thursday
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November 
16
8:00am
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9:35am
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HillLogo
Thursday
, 
November 
16
, 
2017
 from 
08:00
 - 
09:35AM
RSVPs Closed
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About

According to the National Institutes of Health, someone in the United States develops Alzheimer's disease every 66 seconds. By 2050, one new case of Alzheimer's is expected to develop every 33 seconds, resulting in nearly one million new cases each year.


As research to combat the disease progresses, how are stakeholders preparing for the possibility of innovative treatments? Does the American health ecosystem have the necessary infrastructure in place to manage and deliver a major medical breakthrough? How can policymakers prepare to address issues of earlier diagnosis, access to treatments and ongoing monitoring for Alzheimer’s patients?


The Hill will convene government officials, health industry stakeholders, researchers, physicians, patients and their advocates for a conversation about what can be done to ready the American health care delivery system for the possibility of a significant advancement in the treatment of Alzheimer’s.


Headliners


Speakers

Additional speakers to be announced

Moderators

Daisy Duarte

Caregiver and Clinical Trial Participant, UsAgainstAlzheimer's

Ian Kremer

Executive Director, LEAD Coalition

Speakers


Speakers

Additional speakers to be announced

Moderators

Francois Boller, M.D. 

Neurology, GW Medical Faculty Associates

Elizabeth Jurinka

Chief Health Policy Advisor, Senate Finance Committee Minority Staff

Charbel Moussa, MBBS, PhD

Director, Laboratory for Dementia and Parkinsonism, Georgetown University Medical Center

Soeren Mattke

Managing Director, RAND Health Advisory Services

Headliners

To be announced


Speakers

Additional speakers to be announced



Andrew Kolodny, M.D.

Co-Director, Opioid Policy Research Collaborative, Brandeis University

Tom Skelton

Chief Executive Officer, Surescripts, LLC

Moderators

 Bob Cusack

Editor-in-Chief, The Hill

Kim Dixon

Policy Editor, The Hill

Agenda

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


a Join the conversation by following @TheHillEvents and use #TomorrowsAlzCare

Sponsored by:

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